Introducing Klee Naturals: Clean, Playful Beauty for Kids
Mom-Approved & Non-Toxic: Why I Love Klee Naturals for My Girls
As a mom, I’m always mindful of what goes on and into my kids’ bodies. I read ingredient labels, choose foods made from real ingredients, and make sure their skincare is gentle and safe.
But when my girls started pretending to “get ready” like mom, I took a closer look at the play makeup sets being sold for kids and what I found honestly shocked me.
Most of them, even the ones that look natural, are packed with parabens, artificial dyes, mineral oils, synthetic fragrances, and talc. Many are completely unregulated and, in some cases, even more toxic than adult makeup. And yet, they’re marketed toward little ones.
That realization sent me on a mission to find something better — something safe, fun, and clean. That’s when I discovered Klee Naturals, and instantly fell in love. 💖
Why I Love Klee Naturals
Klee Naturals is everything I was hoping for, a brand that lets kids play and explore without harmful ingredients. Each product is made from gentle botanicals and minerals, formulated specifically for children’s sensitive skin.
Their mission is simple: to allow kids to embrace creativity and self-expression, safely.
As a mom and a clean-beauty founder, that’s something I can wholeheartedly stand behind.
Why We Brought It Back to Hey Bella
We actually carried Klee Naturals in-store a while back especially over the holidays, and it was always a favorite with families. But when I recently discovered that they had expanded into a bath and body line, I knew I had to bring the line in.

Because when you find something that’s not only adorable but also made with real, skin-loving ingredients you make room for it on your shelves (and in your home).
Here’s what you’ll now find at Hey Bella:
💗 The Full Hair and Body Line — gentle shampoos, conditioners, detanglers, and body lotions made with soothing botanicals like honey, argan oil, and coconut oil. Perfect for sensitive skin and everyday use.
💄 Play Makeup Kits — beautifully packaged mineral-based sets that make the sweetest holiday gifts for any little one who loves to play dress-up.
Non-Toxic Nail Polishes — water-based, odor-free, and free of harsh solvents. They dry quickly, wash off easily, and make adorable stocking stuffers you can truly feel good about — I’d even let my 2-year-old use them.
From Pretend Play to Purpose
Watching my girls light up while they play with Klee Naturals brings me so much joy — not just because they’re having fun, but because I know what’s touching their skin is safe and gentle.
Clean beauty shouldn’t stop with adults. Our kids deserve safer, more mindful products too.
✨ Shop the full Klee Naturals collection [here →]
Let’s raise a generation that grows up knowing what clean beauty really means. 💕
FAQ
FAQ – Klee Naturals at Hey Bella
What are some non-toxic kids’ play makeup sets?
If you’re looking for safe, non-toxic play makeup for kids, Klee Naturals is a top choice. Their play kits (like the Twinkle Magic Fairy set) are made with mineral pigments and natural ingredients — no parabens, phthalates, or synthetic dyes — and they wash off easily with warm water.
Is Klee Naturals really non-toxic?
Yes. Klee Naturals formulates without parabens, phthalates, synthetic dyes, or artificial fragrance. They use skin-loving botanicals like coconut oil, argan oil, and mango butter so kids can play without harsh chemicals.
What age group is Klee Naturals for?
Klee Naturals is ideal for ages 3+ — perfect for little ones who love pretend play or want their own bath and body products.
Is Klee Naturals makeup safe for sensitive skin?
Yes. The products are gentle and made with mineral-based colorants instead of harsh synthetic colorants, so they’re a great option for sensitive skin.
Do Klee Naturals products wash off easily?
They do. The play makeup and water-based polishes wash off with mild soap and warm water — no harsh remover needed.
Are Klee Naturals products cruelty-free and vegan?
Klee Naturals is cruelty-free and does not test on animals. Many products are vegan, though a few may contain beeswax. Ingredient lists are always transparent so parents can decide what works best.
What are the best Klee Naturals gifts for the holidays?
We love the play makeup kits for gifting, the lavender citrus bath and body products for self-care, and the non-toxic nail polishes as stocking stuffers. All safe, cute, and mom-approved.
Where can I buy Klee Naturals?
You can shop the full Klee Naturals collection online at Hey Bella or visit our OC showroom by appointment to see and test products in person.






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