Clean Beauty That Actually Means Clean.
Born out of frustration with “greenwashed” beauty aisles, Hey Bella was created to make truly non-toxic, high-performing products accessible, curated, and beautiful.
Shipping / Return Policy
Shipping
COMPLIMENTARY SHIPPING FOR U.S. ORDERS OVER $99
We do our best to ship online orders within 1-3 business days.
Returns
Unopened skincare, makeup and hair/body products returned within 21 days of original purchase are eligible for a full refund in the original method paid or store credit (less shipping costs for online orders). Refunds will not be issued for products that have been opened. If your package arrives to you damaged and/or broken, we are happy to replace it for you. Please send a photo of the damaged items to hello@bellabaroc.com within 24 hours upon receipt of your package and we will gladly replace it for you. We may ask you to send us the broken item- in which case, we will gladly pay for the return shipment charge.
Out of stock items
The inventory on our site should be up-to-date, but sometimes due to high demand mistakes happen and an item may be out of stock or unavailable. In this case we will contact you by e-mail to see if you’d like us to ship the order incomplete (and we will ship the remaining items at no extra charge when they become available.) Or we’d be happy to help you find a replacement product. You can also sign up on an individual product pages to be notified when the product is back in stock.
Our Story: From the Kitchen to Clean Beauty
My journey started in the kitchen.
Growing up, everything in our home was made from scratch — slow meals, fresh ingredients, and a respect for where our food came from. I didn’t realize it then, but those moments shaped my love for mindful, intentional living.
Years later, in culinary school, that connection deepened. I learned about the importance of farm-to-table cooking — choosing ingredients grown with care, understanding their origins, and honoring how they nourish the body. That philosophy became second nature to me.
Then came motherhood.
During my first pregnancy, I became hyper-aware of every ingredient I was consuming — reading labels, researching, making sure everything that went in my body was safe.
And one day, it just hit me: shouldn’t I be just as careful about what goes on my body, too?
That realization changed everything.
I started examining the products I was using every day, from lotion to lipstick and was shocked by how many “clean” or “natural” products still contained questionable ingredients. As a former chef, I was used to understanding ingredient lists. But in beauty? It felt like a language designed to confuse.
So, I began digging deeper, studying formulations, researching ingredient sourcing, and discovering independent brands that actually aligned with my values. What began as a personal mission to detox my own routine evolved into a new passion: making truly non-toxic, high-performing beauty accessible to others.
That’s how Hey Bella was born.
Founded first as BellaBar in 2016, we started as a local clean and non-toxic beauty studio in Anaheim Hills. Over the years, our shelves and our mission grew. Today, Hey Bella has become a trusted marketplace for people who care deeply about what they put on their skin, with a promise that every single product has been personally vetted, tested, and loved before it ever reaches you.
Because I believe that choosing safer beauty shouldn’t be complicated — it should feel empowering, luxurious, and honest.