What Clean Beauty Really Means (And Why It Matters)

12 days ago

·

Written by Eunice Hamaguchi

What Clean Beauty Really Means (And Why It Matters)

12 days ago

·

Written by Eunice Hamaguchi

“Clean beauty” isn’t just a trend — it’s a movement. But with so many brands throwing the term around, it’s easy to feel confused. At Hey Bella, we believe clean beauty should be more than a label — it should be a standard you can trust.

So what does clean beauty really mean? Let’s break it down.

✨ It Starts With Safe, Non-Toxic Ingredients

At the heart of clean beauty is this simple question:
“Is this safe for my skin and overall wellness?”

Clean beauty avoids ingredients that are known to be:

Toxic to the body (like parabens, phthalates, formaldehyde)
Disruptive to hormones (like synthetic fragrance and PEGs)
Harsh on sensitive skin (like SLS, drying alcohols, synthetic dyes)

Instead, we focus on plant-powered, skin-loving ingredients that nourish, support, and restore your skin — without compromising on performance.

🚫 Not All “Clean” Beauty Is Created Equal

You’ve probably seen clean beauty sections at Sephora, Target, or Ulta — and while it’s a step in the right direction, many of those brands still allow:

Synthetic fragrance/parfum (often undisclosed and unregulated)
Petroleum-derived dyes (like Red 40 or Blue 1 Lake)
Silicones and PEGs (linked to irritation or contamination risks)
Ingredients with questionable environmental impact

These retailers often rely on in-house standards that still include ingredients we consider red flags — meaning “clean” can vary drastically from shelf to shelf.

🌱 What Makes Hey Bella Different?

We created Hey Bella to take the guesswork out of clean beauty.
Here’s what you can expect from our standards:

✅ No synthetic fragrance or parfum — ever
✅ No PEGs, parabens, or petroleum-derived dyes
✅ No greenwashing or vague marketing terms
✅Every product is personally handpicked and vetted by me
✅ Safe for sensitive skin, pregnant & nursing clients, and fragrance-intolerant individuals
✅ Studio-safe, meaning nothing we wouldn’t use in our own services

We only carry products that are genuinely clean, gentle, and high-performing.

Every single product we carry at Hey Bella is something I’ve personally handpicked — and not just because it sounds “clean” on the label.

I read every ingredient list so you don’t have to. I research sourcing. I try it on my own sensitive skin. If I wouldn’t use it on myself, my family, or my clients in the studio, it doesn’t make it onto our shelves.

This isn’t about trends — it’s about trust.

💚 Clean Doesn’t Mean Basic — It Means Better

Clean beauty isn’t about compromising results — it’s about achieving them safely.
From antioxidant-rich serums to soothing fragrance-free moisturizers, every item at Hey Bella is chosen to support healthy skin without toxic trade-offs.